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How to Advertise My Business Online: A Comprehensive Guide to Digital Marketing

Introduction In today’s digital age, having an online presence is no longer a luxury but a necessity. Whether you’re a small business owner or the CEO of a multinational corporation, advertising your business online is crucial for reachin...

Reputation – Platform Overview

We’ve had the pleasure of working with a lovely Peak District pub recently, and we’ve been working with a powerful piece of software called Reputation. We think Reputation would be helpful to a large part of our audience, so in this blog, we will...

How to Monetise Customer Data in Hospitality

Here at Zesty Digital, we recently started working with a gastro pub that wanted to improve its digital marketing and drive up sales. During our onboarding process, we discovered that this particular pub had 4000 email subscribers… and they didn’...

ChatGPT for Business Owners

Unless you’ve been living under a rock, you won’t have missed the rise of ChatGPT and other AI tools. In this blog post, we’ll summarise what ChatGPT actually is, how it works, and whether you could or should use it in your business. What is Ch...

Lead Generation Strategy

One of the foundational marketing tasks of any business is to generate leads. Without leads, you have no customers, and without customers… well, you have no business. However, lead generation is not easy. How do you get eyes on your lead generation...

Dates for your Diary: Key Events in 2023

If you haven’t already, now is a good time to get your marketing calendar out and look ahead to some key events coming up in 2023. Preparation is key to success in sales and marketing, so a last-minute rushed effort will rarely have as big an impac...

Back to Basics: Organic Social Media Marketing

Social media marketing is a vital component of any digital marketing strategy, and most businesses appreciate the need to be visible on socials. However, a lot of the time, brands focus on paid social media ads – and with good reason. Ads essen...

Google Local Service Ads: What are they, and how do they work?

Google Local Services Ads are perfect for businesses that serve a local market. When someone local to you searches Google for a service you provide, your ad will appear on their results page. Not only that, but Google also provides a ‘green tick’...

Preparing For the Post-Christmas Slump

The new year can be a quiet period for many hospitality businesses, including pubs, hotels and restaurants – but it doesn’t have to be. Read on for our suggestions on how you can boost sales and maintain footfall during January and February. ...

The Impact of Multichannel Marketing

Most businesses reach their customers through multiple separate marketing channels, including organic and paid social media, emails, an optimised website, Google Ads, search engine optimisation and SMS marketing. In multichannel marketing, we view th...

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