Google Local Service Ads: What are they, and how do they work?

Google Local Services Ads are perfect for businesses that serve a local market. When someone local to you searches Google for a service you provide, your ad will appear on their results page. Not only that, but Google also provides a ‘green tick’ verification for qualifying businesses to show potential customers that you’re a credible, reliable company.

Sounds good, right?! We think so, too.

In this blog post, we will explore the benefits of Google Local Service Ads and discuss how they can work for your business.

What are the benefits of Google Local Service Ads?

We think there is a lot to love about Google service Ads. It’s an impressive digital tool that can positively impact local businesses if used strategically.

• It gives the Google Guarantee – a ‘green tick’ badge next to your ad to say Google has verified your business. This feature alone is worth its weight in gold.

Google has already earned the trust and loyalty of millions of people globally, and by providing this green tick endorsement, they’re effectively selling some of that customer loyalty to you. It allows you to build trust with your audience instantly.

• Google promises a money-back guarantee to customers who don’t receive a satisfactory service from a Google-verified company (Google will determine your eligibility for this feature). This, along with the Google green tick, reduces the risks for potential customers and increases your chance of sales.

• You only pay when someone clicks on your ad. Like with standard Google Ads, you don’t pay a penny until someone clicks on your ad. So, it’s in Google’s interests to target your ad effectively and serve it to as many people as possible.

• You can set your budget, so you’re always in control of costs. If you hit your maximum budget, Google halts your campaign . You can then review your ROI and decide whether to allocate more money to continue your Local Service Ads.

• You can start and stop your ad campaign whenever you want to, even for short periods of time. You don’t have to sign up for a minimum time or commit to lengthy advertising periods; you can simply stop and restart your ad campaign when it suits you and your business.

• It provides you with warm leads; the people who get served your ads are already searching online for what you have to offer, making it much more likely that you can convert them to paying customers.

What else do I need to know about Google Local Service Ads?

You’ll need to pass Google’s screening and verification process to get your Google Guaranteed green tick. To do this, you must prove that you meet local insurance and licensing requirements, and Google holds the final say on which businesses do or do not qualify.

As mentioned above, if your customer isn’t satisfied with your work, Google may reimburse them up to £1,500 for jobs booked through Local Service Ads (at its discretion).

And one final thing to note; you manage your own ads campaign from your dashboard, so you need to feel comfortable and confident in running an ads campaign to get the best out of your investment.

Want to try Google Local Service Ads but don’t have the time to set up and manage them?

No worries; we’ve got you covered. Zesty Digital can provide a full service to manage the entire process, from initial set-up to ongoing ad management, for a small monthly fee (plus your ad budget).

If you want to find out more, or you’re already itching to get going with Google Local Service Ads, get in touch.