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Online Payment Providers

As a business owner with an online platform, it can be hard to decide on the best payment provider for your retail or hospitality business. There are plenty of great options out there, so how do you know which to choose? To help you weigh up your opt...

Shopify vs WooCommerce

Shopify and WooCommerce are ecommerce platforms that enable brands to build and run online stores. Of all ecommerce websites around the world, Shopify powers more than 20% and WooCommerce over 40% (Source: Barn 2 Plugins). These two software giants m...

When Should You Use a Content Management System (CMS) Like WordPress?

A Content Management System (CMS) is a software system that helps you create and manage content, usually on a website. One of the most popular content management systems is WordPress, an open-source platform that enables users to design and build web...

4 Steps to Creating a Solid Digital Marketing Strategy for 2022

As we approach the end of 2021, now is the ideal time to prepare your marketing strategy for next year. We know that planning for 12 months in one go can feel a bit overwhelming, so we’re going to walk you through the process to make it as easy as ...

The End of Google Expanded Text Ads

If your marketing strategy includes paid Google Ads campaigns, you may have received an email from Google warning you about the end of Expanded Text Ads. Instead, Google will only offer Responsive Ads. In this article, we’ll look at what that means...

Why Should Golf Clubs Embrace Digital Marketing?

It’s a well-known fact that digital marketing is one of the most powerful ways for golf clubs to make their presence known. We also know it’s a challenge for golf clubs to attract new members, especially from the younger generations. What we do f...

Mainstream Hosting Providers – Are They What They Seem?

Your hosting provider plays a key part in the success of your website. If you imagine your website as the ‘building’ of your shop, the host is the foundation upon which it sits. If the hosting provider isn’t up to scratch, your building will fa...

When Should You Start Preparing Your Christmas Digital Marketing Strategy?

In the world of retail and hospitality, it’s never too early to think about your plans for the peak Christmas season. In fact, we recommend you start actively planning your Christmas campaigns months in advance (i.e., now!). Forward planning allows...

Top Tips for Picking a WordPress Theme in 2021

Many small businesses and startups choose to create a website in-house using WordPress, a DIY website builder that powers around 40% of all websites on the internet. To build a website using WordPress, you need to decide on a theme. In this article, ...

Our 7 Best SEO Tips for 2021

Search Engine Optimisation (SEO) is an integral part of any successful marketing strategy. It aims to move your business up the rankings on search engine results pages (SERPs), so you get seen by as many potential customers as possible. It’s worth ...

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