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SMS Marketing

At Zesty Digital, clients often choose us for SMS marketing due to our expertise, high engagement rates, and our strong commitment to compliance and data security. Our focus is on delivering effective, secure, and engaging SMS campaigns that align with your business objectives.
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Why choose Zesty Digital for your SMS (Text) Message Campaigns

SMS Marketing Expertise:

Our SMS marketing expertise guarantees strategically planned and compliant campaigns, ensuring effective engagement and results through audience segmentation, messaging, and compliance.

High Engagement and Open Rates:

SMS marketing delivers exceptional open and engagement rates, capturing immediate attention and responses, making it perfect for time-sensitive promotions and customer interactions.

Compliance and Data Security:

We prioritise compliance and data security, ensuring your SMS campaigns adhere to regulations, protect customer data, and maintain ethical practices for both legal and secure SMS marketing.

Process-oriented:

At Zesty Digital, we’re transparent in our process so you can see exactly what service you will receive for your investment. As every business is different, our processes are uniquely curated to maximise impact.

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Our SMS (Text) Message Marketing Process

Unlike most digital marketing agencies, we want complete transparency with our customers. Thats why we're providing you with our SMS (Text) message marketing process, so you know exactly what you're paying for.
1

Discovery

  • Company Research
  • Market Research
  • Competition Research
  • Access Granted to SMS Marketing Account
  • SMS Account Audit (If required)
  • Meeting to Review

2

Objectives & Strategy

  • Choose Best Suited SMS Marketing Platform
  • Goals & Conversion Points
  • SMS Automation Plan( e.g. Cart Abandonment Recovery, Welcome, Discount Code)
  • SMS List Growth Strategy
  • Content/Messaging Plan
  • Meeting to Review

3

Content

  • Create Content (in line with Content Plan)
  • Copywriting
  • Meeting to Review

4

Setup & Installation

  • Create SMS Marketing Platform Account (If required)
  • Choose SMS Number & Setup
  • Install Performance Tracking Tools
  • Create SMS Automations
  • Embed Sign Up Forms on Website
  • Create Profile Preference Page (GDPR)
  • Meeting to Review

5

Send Campaigns

  • Plan SMS Campaign
  • Create SMS Campaign Content
  • Create Trackable Links
  • Create SMS Campaign
  • Test SMS Campaign
  • Choose Audience (List/Segment)
  • Send SMS Campaign

6

Monitor & Maintain

  • Update Content Plan
  • Create & Schedule New SMS Campaigns
  • Optimise SMS Marketing Automations
  • Monitor Market Trends
  • Monitor Competition Trends
  • Meeting to Review

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Book A One-to-One Consultation

Are you ready to take your SMS (Text) Message Marketing efforts to the next level? At Zesty Digital, we understand that navigating the complex world of online marketing can be overwhelming. That's why we're excited to offer you a free one-on-one consultation with our expert digital marketing team.

How can SMS Marketing help your business?

SMS Marketing enables businesses to communicate with customers by directly sending text messages. It can be used to make customers aware of sales, discount codes, appointment reminders and much more.

Instant Communication:

SMS marketing allows businesses to deliver real-time messages directly to customers' mobile phones, ensuring instant and direct communication. This immediacy is ideal for time-sensitive promotions and event notifications.

High Open Rates:

SMS messages typically have high open rates, making it an effective channel for reaching and engaging a broad audience. Businesses can rely on their messages being read promptly.

Personalisation and Targeting:

SMS marketing enables businesses to personalise messages and target specific customer segments based on preferences and behavior. This personal touch enhances customer engagement and can lead to increased sales.

Cost-Effective and Efficient:

SMS marketing is a cost-effective channel with low overhead. It requires minimal resources to create and send messages, making it a valuable tool for reaching a large audience without straining budgets.
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Since taking over my business 1 year ago, George and his team at Zesty have been nothing but amazing, he works tirelessly and is always working with my best interest at the forefront of his ideas. He took time to fully understand my wants and desires and has for the last twelve months delivered in every way, I cannot recommend his service high enough.
Douglas Glendon
The George Hotel
George at Zesty Digital recently developed a new website for my business, Alexander Domini, specialising in HR and people management services. The team has exceeded my expectations with the outstanding website they have created for my company. From the very beginning of our collaboration, they demonstrated a deep understanding of the unique needs and goals of my business. The new website not only looks sleek and professional but also embodies the essence of the services we offer. It effectively communicates our brand's identity and services to our target audience. The site is user-friendly, responsive, and provides an excellent user experience, which is crucial in our industry. The website perfectly aligns with our vision. They actively engaged with us throughout the development process, listening to our feedback and making necessary adjustments to ensure the final product was exactly what we had in mind. Communication was seamless throughout the project which made the entire process stress-free and enjoyable. I felt that they genuinely cared about the success of my business and were dedicated to creating a website that would help us stand out in our industry. If you are looking for a web development partner that combines creativity, technical expertise, and a deep commitment to your business's success, I wouldn’t hesitate to recommend Zesty Digital. Their work has truly transformed our online presence, and I'm excited to see the positive impact it will have on our HR and people management services. Thank you for your work!
Helen Alexander
Alexander Domini
I contacted Zesty Digital to redesign my website, George and his team undertook a thorough audit of the website and identified numerous issues relating to cross device compatibility, loading time, lack of content, poor SEO performance. We were then provided with a detailed plan of how Zesty could combat these issues by redesigning the site along with clear instructions of how to successfully manage the site moving forward. The service provided was nothing shy of perfect and I have no issue recommending Zesty to my friends and family. Many thanks for all of your hard work guys, keep it up!
Stefan Millington
Millington Surveyors
George has been an invaluable partner in our journey at Edwards with Notorum. As a startup business offering healthcare community groups on an easy to use app, we faced the challenge of reaching and engaging with healthcare professionals. George's support and the results have been truly tremendous. George's expertise has played a pivotal role in our success. Under his guidance, we were able to connect with thousands of healthcare professionals, creating a vibrant and engaged community on our platform. This level of engagement was essential for the growth and sustainability of our business, and George's strategies and insights were instrumental in achieving this. One of the achievements has been the ability to successfully deliver and facilitate a series of meetings with CPD (Continuing Professional Development) points. This not only added value to our community but also demonstrated George's understanding of the healthcare industry and its unique needs. These meetings not only fostered knowledge sharing but also solidified our reputation as a platform committed to professional growth and development. George's commitment to our mission and his proactive approach to problem-solving have been commendable. He has gone above and beyond to ensure our success, and his passion for our project is evident in the outstanding results we have achieved. The support in reaching and engaging with healthcare professionals and delivering CPD-accredited meetings has been significant in our growth. We look forward to continuing this partnership, knowing that George's expertise and dedication will continue to drive our success. Thank you, George, for your exceptional work.
Ade Carrol
Edwards Lifesciences
George and the team at Zesty are invaluable partners to Row-A. Their skillsets, depth of expertise, and ability not only to deliver on the brief but also to interrogate, add insight, and enhance projects—and outcomes—are top-notch
Anthony Bryan
Row-A
I recently had the pleasure of witnessing George at Zesty Digital work his magic for a new startup business called TTest. TTest, is a new venture with a ground-breaking solution tailored for the intricacies of the UK healthcare recruitment sector, sought George's expertise to establish their online presence through a bespoke website. From the outset, George demonstrated a keen understanding of TTest's unique needs and the regulatory standards governing the healthcare recruitment and personnel sector in the UK. Their commitment to creating not just visually stunning websites, but platforms that are intuitively designed and functionally sound, aligning perfectly with TTest's vision. The collaboration began with a thorough consultation where George took the time to comprehend TTest's brand identity, values, and the specific challenges of their niche. This initial investment in understanding the client's objectives laid the foundation for a website that not only looked appealing but also effectively communicated TTest's innovative solution. The website created by George reflects a seamless blend of aesthetics and functionality. The user interface is intuitive, allowing visitors to navigate effortlessly through the platform and grasp the unique value proposition that TTest brings to the table. The design choices made by George not only adhere to the highest standards of professionalism but also incorporate elements that evoke trust and reliability, crucial factors in the healthcare industry. Throughout the development process, George maintained open lines of communication, keeping TTest informed of the progress and incorporating feedback promptly. This collaborative approach fostered a sense of partnership, and it was evident that George was genuinely invested in the success of TTest's online debut. We will use George in our next phase and all future phases of TTest’s development. If you're a start-up seeking a digital partner who understands your unique needs, George at Zesty Digital comes highly recommended. Thanks George!
Andrew Dean
TTest
I have had the pleasure to work with Zesty Digital on a number of projects over the past 12 months. They are solutions focused and always willing to help their colleagues resolve IT related issues. The team have been instrumental in identifying a number of technologies to help improve and streamline delivery across projects and across the organisation. They are innovative, flexible and has an excellent delivery focus. They are professional in every situation whether that be in internal meetings, with clients or with physicians who are global key opinion leaders.
Tracey Gashi
Medical Affairs and Clinical Research Director
We were delighted to find George and his team at Zesty. The whole process was fast, accurate and pain-free – and most importantly we are very happy with the outcome. From the start, the team were easy to work with: knowledgeable, diligent and incredibly hard working. They took time to understand what we wanted to achieve and cared about every aspect of the site and the experience they were creating. They built a strong first concept and then turned our feedback around quickly. They didn’t rest until we were happy. Zesty also helped with integrations and our data and reporting requirements. Having had mixed experiences with previous partners, we couldn’t recommend George and his team more strongly.
Richard Beswick
Riixo Recovery
We partnered on a website redesign project for a healthcare communications/medical education agency with global reach. Zesty Digital invested their expertise to drive on-time project outcomes, with admirable adaptation to evolving requirements. A warm-spirited and extremely capable team made up of web design and technical experts.
Carrie Brubaker
Project Lead
Zesty Digital develop solutions that drive efficiency and have a real impact. They take care to ensure they have a sound understanding of the challenges and comes forward with great ideas that they deliver upon.
Veronica Thomlinson
Project Lead
We wouldn't hesitate to fully recommend George and his team who have been a pleasure to work with for the design of our new practice website. Great communication throughout the whole process, nothing is too much trouble and expert advice given throughout. Keep up the good work guys!
Chris Ralphs
Chris Ralphs Architects
George created a bespoke virtual meeting platform for us, as well as helped us navigate the change to Zoom as a meeting client. He's knowledgable, but also able to train the team in an accessible way.
Kim Grootscholten
Medical Education & Communication Consultant
I've worked with George and Zesty a number of times and always found them to be very responsive and customer focused. I would certainly recommend!
Louise Handbury
Senior Project Manager

Frequently Asked Questions

What's the Typical Process for Creating an SMS Marketing Campaign with Zesty Digital?
Our SMS marketing campaign process commences with defining campaign objectives and audience targeting. We craft engaging SMS content, schedule deliveries, and meticulously track responses. This comprehensive approach ensures the success of your SMS marketing campaigns, from planning to execution and analysis.
What Data and Metrics Do You Provide for SMS Marketing Campaigns?
Our comprehensive analytics encompass key metrics such as open rates, click-through rates, response rates, and more. These insights provide a holistic view of campaign performance and audience engagement. With this data, we make data-driven decisions and continually optimise your SMS marketing campaigns for maximum effectiveness.
How Will You Ensure Compliance with SMS Marketing Regulations?
At Zesty Digital, we strictly adhere to SMS marketing regulations and best practices. We obtain consent for message recipients, offer opt-out options, and follow the legal requirements to maintain compliance while delivering effective campaigns.
How Do You Ensure That SMS Marketing Campaigns Comply with Regulations and Data Privacy Laws?
Ensuring compliance is a top priority. We secure recipient consent, provide clear opt-out options, and strictly adhere to SMS marketing regulations and data privacy laws. Our practices prioritize both effective communication and legal compliance, offering peace of mind for our clients.
How Do You Personalize SMS Marketing Campaigns to Suit My Brand and Audience?
Personalization is a fundamental part of our approach. We segment your audience based on preferences and behaviour, allowing us to create highly relevant and engaging messages tailored to your customers. This personal touch significantly enhances engagement and drives successful SMS marketing campaigns.
What Kind of Engagement Rates Can I Expect from SMS Marketing?
SMS marketing typically enjoys high open rates (often exceeding 90%) and significant engagement rates. You can expect your messages to be promptly seen and acted upon by your target audience.
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