The Sock Club came to us as a completely new business wanting a full service from consultation, brand design, web design and build, professional photography and online advertising to name a few. As they were a new company, it was important to understand their vision for their brand and guide them on how to make a start online. We continue to work with The Sock Club on generating content and managing their online advertising.
About The Project
The Sock Club is a brand new subscription company that delivers a hand-picked pair of socks to your door every month. They came to us with the vision to start a new subscription business. We consulted with The Sock Club and worked through avenues in which they would like to direct the business.
We worked together first on developing their brand image. We consulted with them and produced a brand, house style and packaging. After this we worked with The Sock Club to alter the draft deliverables to produce a finalised package.
Once we had consulted with them, we designed and built a custom website based on a popular content management system. As they required a system that needed to deal with new and recurring subscriptions we implemented a plugin which will help them run the business smoother.
As The Sock Club utilised our full service, we worked with them to produce text and image content for the website. Not only can they use this content for their website, but the imagery can be shared on their newly established social media accounts such as Facebook, Instagram, Twitter and Pinterest.
We introduced The Sock Club to online advertising options such as Google Ads, Facebook & Instagram Ads and Subscription Box Marketplaces. They felt that they were comfortable enough to manage this themselves as they have had experience in this field before, although we do offer this as an ongoing package.