The Sock Club

Branding & Website Build

The Sock Club Branding & Website Build

The Sock Club Logo
The Sock Club Branding & Website Build

Project Introduction

The Sock Club came to us as a completely new business wanting a full service from consultation, brand design, web design and build, professional photography and online advertising to name a few. As they were a new company, it was important to understand their vision for their brand and guide them on how to make a start online. We continue to work with The Sock Club on generating content and managing their online advertising.

Starting from the bottom...

About The Project

The Sock Club is a brand new subscription company that delivers a hand-picked pair of socks to your door every month. They came to us with the vision to start a new subscription business. We consulted with The Sock Club and worked through avenues in which they would like to direct the business.

We worked together first on developing their brand image. We consulted with them and produced a brand, house style and packaging. After this we worked with The Sock Club to alter the draft deliverables to produce a finalised package.

Once we had consulted with them, we designed and built a custom website based on a popular content management system. As they required a system that needed to deal with new and recurring subscriptions we implemented a plugin which will help them run the business smoother.

As The Sock Club utilised our full service, we worked with them to produce text and image content for the website. Not only can they use this content for their website, but the imagery can be shared on their newly established social media accounts such as Facebook, Instagram, Twitter and Pinterest.

We introduced The Sock Club to online advertising options such as Google Ads, Facebook & Instagram Ads and Subscription Box Marketplaces. They felt that they were comfortable enough to manage this themselves as they have had experience in this field before, although we do offer this as an ongoing package.

Brand Image Consultation

Consulting with The Sock Club we asked them to create a mood board of logos, fonts and images in which they envisaged their brand to look like.

Logo Design

After consulting with The Sock Club, we designed their logo based on our interpretation of their identity goal. We requested feedback on draft designs and made alterations accordingly.

Website Build

We built a mobile, tablet & desktop friendly website for The Sock Club. All websites that we build are SEO friendly which will help customers searching for The Sock Club find them easily through search engines.

Custom Integration

As the primary purpose of this website is to offer subscriptions, we sourced and integrated a plugin that would enable The Sock Club to manage recurring subscription payments and gift options.

Online Advertising

The Sock Club is a completely new business, so online advertising is critical. We set up and manage Google Ads, Social Media Ads and introduced The Sock Club to subscription box marketplaces.

Professional Stock Photography

Having a range of unique styles of socks, The Sock Club required professional stock photography of their products.