This project consisted of consulting with Just Outdoor on what their requirements were and recommending the best solution for their business. In these circumstances it was clear that their old website would need to be replaced as keeping it up to date and its versatility to grow with the business was lacking.
About The Project
Just Outdoor is an online and in-store retailer of high quality garden furniture based in Siddington, Macclesfield.
We were supplied with a rebrand of the business in which we matched the design and colour scheme of the new website design to match their brand guidelines.
We worked closely with Just Outdoor to make sure that over 200+ products that were imported were easy to find. To do this, we worked together on a strategy on what attributes needed to be assigned to each product. The attributes included colour, amount of seating and product dimensions – this then allows us to be able to filter each of the products.
After the new website was launched, we introduced Just Outdoor to Google Shopping – part of Google Ads. At this time Just Outdoor were already using Search Engine Marketing (SEM or Google Search Ads) as their primary campaign to drive traffic to their website. Expanding to different Online Advertising methods allows Just Outdoor to tap in to an audience in which they have never dealt with before.