Just Outdoor

Consultation & Website Build

Just Outdoor Consultation & Website Build

Just Outdoor Logo
Consultation & Website Build

Project Introduction

This project consisted of consulting with Just Outdoor on what their requirements were and recommending the best solution for their business. In these circumstances it was clear that their old website would need to be replaced as keeping it up to date and its versatility to grow with the business was lacking.

A complete transformation...

About The Project

Just Outdoor is an online and in-store retailer of high quality garden furniture based in Siddington, Macclesfield.

We were supplied with a rebrand of the business in which we matched the design and colour scheme of the new website design to match their brand guidelines.

We worked closely with Just Outdoor to make sure that over 200+ products that were imported were easy to find. To do this, we worked together on a strategy on what attributes needed to be assigned to each product. The attributes included colour, amount of seating and product dimensions – this then allows us to be able to filter each of the products.

After the new website was launched, we introduced Just Outdoor to Google Shopping – part of Google Ads. At this time Just Outdoor were already using Search Engine Marketing (SEM or Google Search Ads) as their primary campaign to drive traffic to their website. Expanding to different Online Advertising methods allows Just Outdoor to tap in to an audience in which they have never dealt with before.

Consultation

We consulted Just Outdoor on what their exact requirements were, and delivered the project to the highest of expectations. We continue to consult Just Outdoor on a regular basis to keep the website thriving with new ideas.

Mobile First

We planned and built a new website for Just Outdoor that had mobile devices at the forefront of the design. We continuously maintain the website and introduce the business to new areas in which help it grow.

Customisation

Theme modifications were required to make the design more relevant to the business, and to also add a personal touch. We also introduced custom elements to the theme which enabled additional functionality and accessibility.

Product Organisation

Working closely with Just Outdoor to segment their inventory of 200+ products enabled the ease of search and filtration for customers by showing the products that they are really interested in.

Working With Google

Using numerous Google Services, such as Search Console, Enhanced Analytics, Search & Shopping Ads and Merchant Center, Just Outdoor now has the power to see site performance statistics, how it is performing on Google Search and maintain paid advertisements.

Security Is Key

As security is an utmost priority to all online businesses we advised Just Outdoor that we should implement a Secure Socket Layer Certificate (SSL) and Web Application Firewall‎ (WAF) to ensure that the website is fully protected from hacking and personal data theft.