FortXLocks initially came to us to have their website rebuilt as their current website was not converting visitors in to customers. We consulted with FortXLocks and came to the resolution that the project should include a redesign of their brand to make a more professional look to the new website. Now that FortXLocks has their new branding and website, they can continue grow the business in the online space.
About The Project
FortXLocks is an online based retailer of heavy duty padlocks. They started off as an eBay business and grew the business online with their website.
They came to us because their website was not making any sales and they knew that there is a huge potential for the business to grow in this area.
We evaluated their current website to find that it has been infected with a virus which was redirecting visitors to other websites.
After consulting with FortXLocks, we came to the conclusion that the website needed to be replaced, and to be more versatile for business growth. Not only did we recommend this, but we also concluded that the current branding was not up to scratch and could do with a refresh.
FortXLocks offer a small range of lock types, however their locks have multiple options – meaning that they essentially had more than 150+ different products.
They were using spreadsheets for stock control, and they were using product codes to identify products – not very human friendly!
We worked closely with FortXLocks to consolidate their stock and implement a stock control system which meant they had real time stock lists, which are updated from numerous platforms such as their website, eBay and Amazon.
After the website was launched, we introduced FortXLocks to the world of online advertising. Setting up Google Ads and maintaining their account on a regular basis is part of our ongoing support.