Here at Zesty Digital, we decided to build a digital marketing agency as we believe it provides the best service to our clients in the hospitality, retail and medical spaces. While freelancers can be right for some projects, businesses must consider the extra work and time involved in hiring and managing them.
This blog explores why using an agency is often a better choice than hiring freelancers and how using an agency can benefit your business.
We love freelancers
Let’s make it clear – we have nothing against freelancers 🙂 In fact, many of us here at Zesty Digital have been freelancers ourselves at one point or another!
There is nothing wrong with using freelance staff; for some businesses, that’s absolutely the right decision. However, our clients want to focus on developing and delivering the product or service they’re known for (as they should) and require a comprehensive marketing strategy and implementation that doesn’t take up too much of their time.
That’s where an agency comes in.
One point of contact
Managing multiple freelancers (or even just one sometimes!) can become quite time-consuming. You have to find a potential hire, meet and vet them, onboard them to your company processes and explain the work you’d like them to do, before being available to support them/answer questions throughout, evaluating their work, requesting changes if necessary and managing their invoice and payment. Phew!
That sounds like a lot because it is – all these little parts add up to quite a considerable time suck. And the more freelancers you hire, the bigger this job gets.
When you choose to work with an agency, you have one point of contact to handle everything, and at the end of the month, all work is included on one invoice, saving your payments department time, too. Our clients say this is one of the standout benefits of using an agency.
Agencies vet team members for quality
A successful agency with a good reputation has to have a solid team behind it. To get to that point, they’ve already found and vetted the best people for the job. You might need a web developer, graphic designer, copywriter, videographer, or another skilled professional – with an agency, you get access to the whole creative team in one go.
That means you don’t have to work your way through several freelancers to find the best fit for your business.
Deliverables of the highest standard
Agencies have a review process for all deliverables, so your asset has passed stringent QC before even the first iteration gets to you. Whatsmore, whereas freelancers are skilled in their one area of expertise, agencies have senior staff who can manage all the moving parts of a project and oversee the entire creative process to ensure standards are met at every stage.
Ability to flex and adapt
We know that the scope or direction of a project can change as it starts to take shape.
An agency’s mix of skills and expertise means that the team can easily adapt and accommodate any changes. The best part is that you don’t need to coordinate multiple people to make the changes – the agency does that for you.
Final Thoughts
Hiring freelancers works for some companies and tasks, but if you have a big project, like a website redesign, marketing or SEO campaign, you need multiple people with different skillsets and experiences. Instead of finding and managing each individual hire, choosing an agency means getting everyone you need in one place – with one point of contact, high standards, QC’d assets, and a flexible, skilful team.
If you want to discuss how an agency can work for your business, get in touch for an informal chat.
